As a marketer I regularly get frustrated by the misuse of the word marketing, often in a way which presents a negative picture of marketers, when it is not a marketing issue.
The thinking behind this Blog is that it presents a way to correct some of the mis-conceptions of marketing and marketers, improving understanding of what marketers do and enhancing the profession of marketing.
Wow, now I have written that it looks like a big task! Anyway, lets see how it evolves and feel free to add your comments.
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