Not a crime against marketing in terms of the use of the word, but a crime against marketing in terms of the ability of marketers to do their job.
Today the UK government have made an announcement which goes against marketing, and the freedom of marketers within organisations both large and small. I am referring to the ban on open display of tobacco products in shops. I am not a smoker and therefore have no axe to grind on that score, but I do think this is a government imposition which is a crime against marketing. Tobacco companies have already had the freedom to advertise taken away from them so they can't tell anyone they exist, now the innocent act of displaying products which are legally allowed to be sold is to be made illegal.
I am not sure I believe that this will actually harm small shopkeepers - I think that those who smoke are not influenced particularly at the point of sale to suddenly decide to buy some cigarettes, and neither can I imagine that anyone ever started smoking just because the shop they were in had cigarettes on display. Somehow, despite what Alan Johnson, Health Secretary, says I suspect peer pressure plays a much larger part.
However, my real issue is that this is going to take away another element of marketing from the tobacco companies, and retailers. If it suits the powers that be, who knows what they may restrict next - should we really allow this to happen?
While the product is legally allowed to be sold, surely the manufacturer and retailer should be allowed to tell customers, current and potential, that the product is available. Maybe what I have said about the lack of impact of point of sale displays indicates that these are not making a difference to the sales level through the promotional element of marketing - that may be the case, but it should not be taken away as a small part of that promotional effort.
At least they have not stopped branding of packaging as had been suggested - now that would be a major crime against marketing....
Details of the story available here
